In this Cookie Policy, we”, “us” or “our” means FlowFactor NV, with its registered office at Veldkant 33b, 2550 Kontich and with company number BE 0675.558.874. We act as controller for the personal data we gather through your use of our website www.flowfactor.be

Since our Website makes use of “cookies”, we would like to inform you about the different types of cookies we use and which cookies our service providers use and how you can manage and block cookies.

If you have any questions, concerns or complaints regarding this Cookie Policy or our use of cookies or you would like to revoke your consent, you can contact our privacy department:

(a)         Via e-mail: naar privacy@flowfactor.be,, to the attention of our Privacy Officer
(b)         By post: FlowFactor NV, Veldkant 33b, 2550 Kontich

This Privacy Policy was revised last on (05/02/2020).




What are cookies?

Cookies are small pieces of data that a website asks your browser to store on your computer, laptop or mobile device when you visit a website or certain pages of that specific website. The cookie allows that website to “remember” your actions or preferences over time and to apply them during subsequent visits, for example your preferred language.

Cookies usually contain the name of the website where the cookie has come from, how long the cookie will remain on your device (its expiry date), and a value which is usually a randomly generated unique number.

A distinction is made between strictly necessary cookies and other cookies.

The strictly necessary cookies are necessary for the proper functioning of the Website, for example for the security of our Website and its accessibility. By virtue of the applicable legislation, we are not required to ask your consent to use such cookies.

A further distinction on the basis of the category can be made according to the specific purpose of the cookie. For each of these categories (unless they are strictly necessary), we will ask your consent.

Cookies can be divided into the following categories:

(a) Permanent cookies and session cookies: The task of a permanent cookie is to recognize the web browser with a view to repeat visits to the Website, while the task of a session cookie is to recognize the web browser during the visit to the Website. Permanent cookies will remain stored on your computer or mobile device. Session cookies will be deleted at the end of every session.

(b) First party cookies and third party cookies: first party cookies are set by the Website itself. Third party cookies are set by other websites than our Website. This happens when our Website incorporates elements from other websites, such as social media plug-ins or advertisements that are put on our Website.

(c) Performance cookies and functional cookies: performance cookies monitor how the visitor uses the Website. This enables the website administrator to adjust and optimize the content and ease of use of the Website (for example: how many people have visited the different pages on the Website and which language is the most popular amongst our visitors). Functional cookies are cookies that remember your preferences when you use the Website, such as your chosen language, and will make the Website more user-friendly and enhancing your user experience.

Cookies will not always contain personal data but may contain information that may lead to your identification, in which case such cookie shall be treated as personal data. To the extent a cookie can be considered as personal data, our Privacy Policy will apply. More information about privacy, data protection and your rights can be found in the Privacy Policy.


Which cookies do we use?

Strictly necessary cookies: These are required for the operation of our Website. They include for example cookies that enable you to log in. No consent for these cookies is required.

cookielawinfo-checkbox-non-necessarySite functionalityThis cookie keeps track of previously accepted cookies365 days
cookielawinfo-checkbox-necessarySite functionalityThis cookie keeps track of previously accepted cookies365 days
PHPSESSIDThe PHPSESSID cookie is native to PHP and enables websites to store serialized state data.1 session

Other cookies: These cookies can be divided into different categories, as mentioned earlier in this Cookie Policy. For these cookies, your consent is required.


AnalyticsTracking cookie by Google Analytics730 days
_gaAnalyticsTracking cookie by Google Analytics730 days
_gaexpGoogle OptimizeUsed to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.Depends on the length of the experiment, normally 90 days
NIDThese cookies are used by Google to store user preference and information365 days
1P_JARThese cookies are used to collect site statistics and track conversion rates.30 days
SMMicrosft Clarity Used in synchronizing the MUID across Microsoft domains.365 days
MUIDMicrosft Clarity Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.365 days
MRMicrosft ClarityIndicates whether to refresh MUID.365 days
CLIDMicrosft ClarityIdentifies the first-time Clarity saw this user on any site using Clarity.365 days
ANONCHKMicrosft ClarityIndicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.365 days
_clskMicrosft Clarity Connects multiple page views by a user into a single Clarity session recording.365 days
_clckMicrosft ClarityPersists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.365 days

Cookies used by our partners

Our Website makes use of social media plugins. These social media partners use third party cookies. The following social media partners are used: Twitter, Facebook, LinkedIn, Google+ and YouTube. We refer to article 5 of the Privacy Policy for how we use these social media plugins. For your information, we will also provide you the links to the relevant cookie policies:



Managing and blocking cookies

When visiting the Website visitors will be informed (by means of a pop-up) which cookies are being used by us, and we will ask the visitor’s consent for the use of each of the cookies. You can at all times manage or delete cookies using the settings on your internet browser, allowing you to refuse some or all cookies, except for the strictly necessary cookies, since these cookies are essential for the visitor to browse the Website and its features. Turning off cookies will limit the service that we are able to provide and may affect your user-experience. Deleting cookies may result in manually adjusting preferences every time you visit our Website.

For more details about controlling and/or deleting cookies, visit the page corresponding to your browser for more information:

(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b) https://support.apple.com/kb/PH21411 (Safari);

(c) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(d) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-Website-preferences (Firefox);

(e) http://www.opera.com/help/tutorials/security/cookies/ (Opera);

(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge);

(g) or visit, http://aboutcookies.org/how-to-delete-cookies/.